Drive New Business With Innovative Video Marketing

Video Newsletters: Giving Corporate News a Face and a Voice

Innovative. Dynamic. Cutting-edge. Interactive. Forward-thinking. Different.

These are traits that every company strives to possess and communicate to the marketplace. But how do companies achieve this market penetration?

Every day the Internet is making it easier and, at the same time, more difficult for companies to really connect with their customers. With all of the Internet marketing techniques available, what’s the best way to communicate your brand, your products and services, and your value proposition to existing and potential customers?

Video newsletters.

You need to SHOW it—not just SAY it. Corp Shorts’ video newsletters help you do just that.

Think of it: Every month your competitor sends an email newsletter to every person on its contact list to market a new service, offer a product discount, and generally “get the word out” about the company. Now, think about your company doing virtually the same thing—but with a video newsletter. Which method is more compelling?

Video newsletters are the future of corporate communications. Well, that’s not entirely true. Video newsletters are the present, the right now, the immediate and best way to make a meaningful impact with your customers on an ongoing basis.

Aside from the inherent benefits of video newsletters to a company’s marketing efforts, general online video viewing trends and statistics are staggering. A recent study showed that about 154 million Americans—more than half of the population—watch videos online. A survey of the habits of technology professionals and buyers showed that 72% viewed a video at least once a week.

Put those statistics together with the fact that people are at least three times more likely to respond to video than to the written word—and you have a very persuasive reason to use video newsletters to help market your company, invigorate your brand, and sell your products and services.

With video newsletters, you’re not just marketing your company and its products and services—you’re communicating an intangible sense of corporate culture, professionalism, and expertise that can make a huge difference in your sales and revenue.

What are the benefits of a video newsletter?

• Announce upcoming events in a new and dynamic way • Introduce executives with an unprecedented personal touch

• Reach way beyond email marketing as a way to regularly communicate with your subscriber list

• Introduce new products—a visual demonstration has a bigger impact that text

• Tell AND show your story

• Market your company with the most widely used and most effective medium on the planet

• Videos build trust with customers, and trust is a big factor for customers making buying decisions

• Put a positive face (literally!) on your company

• Give your company a voice (again, literally!) that clearly shows you’re a leader and deliver the best product/service in the marketplace

• Your newsletter video is posted on your site 24/7, making it much more effective than email marketing

Unlike an email newsletter that MAY be read, but will most certainly be discarded after a very short period of time, a video newsletter “lives” on your Web site. That means your video newsletter will be accessed by a MUCH higher percentage of people that come into contact with your company.

Prove that you’re innovative, dynamic, cutting-edge, interactive, forward-thinking, and different. Increase your exposure, expand your ability to reach new customers and, of course, sell more products and services. Contact Corp Shorts today by calling 323-654-4443.