Drive New Business With Innovative Video Marketing
Boost Your Sales With Promotional Videos
Promo Videos
By Catherine Gray, COO of Corp Shorts.com
You’ve spent a lot of time and money creating your new product. Now it’s time to introduce it to the marketplace. But how do you do it? You could:
Step 1 - Write and design a traditional brochure. Step 2 - Write about it in your corporate blog Step 3 - Demo it at a trade show Step 4 - Use word-of-mouth marketing and hope for the best
Or, you could get creative. You could be innovative and WOW your potential customers with a promo video to show your new product or service in action.
Approximately 1.5 billion people use the Internet (according to www.internetworldstats.com), and that number is growing all the time. That’s three billion eyes watching videos online and people buying more products and services via the Internet than ever before.
Internet users are far more likely to purchase a product or service once they’ve seen it in a promotional video. That means promotional videos are the next best thing to you actually providing a demonstration in person. It can be the difference between selling 20 widgets or 2,000 widgets.
Be progressive. Let Corp Shorts create a promo video of your product that will leave your competitors wondering why they spent their marketing budget on a bunch of brochures.
Where Can I Use Promotional Videos? Promo videos of your product or service can be posted on hundreds of Web sites. In addition to your company’s Web site, your promotional video will also be posted on relevant industry blogs, YouTube, and other sites that are prime marketing locations for your product.
A Scenario: Imagine a new software product that provides a new way to track employee performance in call centers. Imagine that software product being marketed through print brochures, a new product page on the company’s Web site, and a few blog posts writing about the features and benefits of the software.
Now imagine a professional, high-quality promo video of that same software product in use—seeing a live product demonstration captured in a promo video. Which method is more persuasive? What is more likely to convince you to purchase the product?
The promotional video, of course! We all know that seeing the features and benefits of a product is much more effective than simply reading about them.
How Do Promo Videos Work? It's simple: 1. Your business develops a new product or service. 2. Corp Shorts creates a two- to five-minute high-quality promo video that we write, film, produce, and distribute. 3. We strategically upload your promotional video on the Web (sites targeted to your industry, blogs, YouTube, etc.), the promo video goes viral, and you market your product to millions of people worldwide! 4. The promo video enables you to sell your product easier and in a more compelling fashion. Your progressive action translates into passive sales. Let promo videos do the selling for you!
Corp Shorts is dedicated to helping you sell your products and services in the best way possible—through promotional videos. Want to sell more? Start your promo video today by contacting Corp Shorts at 323-654-4443.